I’ve been writing fiction for eight years and participating/lurking in writer’s discussion boards for about five. The main gripe I was hearing, other than rejection letters, was how to get your book in front of your potential readers.
I read about the pitfalls of booksignings and booktours. I also read about how the traditional publishers expect writers to do most of the book promotion. The POD publishers do nothing, although they will charge a hefty fee for a measley presskit.
Most writers have no idea how to market their books. I didn’t, either until I decided to research the topic. John Kremer’s Book Marketing Update and Dan Poynter’s Para Publishing are the best sites I’ve found if you want to learn how to market your book.
My ever-continuing research took me into the world of Internet Marketing, which was quite an education. I spent much more money than I ever wanted to. However, I came out knowing a lot more than I did when I first started. So it was worth it.
Then I discovered blogging. I had no idea what a blog was until last Spring, when I clicked on an AdSense ad for writers during one of my many searches. I figured the link would take me to a freelance writing site, but instead I found BlogIt!, where you get paid mere pennies every time someone reads your blog.
My stay at BlogIt! didn’t last very long, due to the philosophies of several of the bloggers. But, I was hooked on the concept of blogs and started one on Blogger for my self-publishing company. The big problem I faced was getting people to read my blog.
The Writer’s Buzz was just an idea in September. I had seen a newsletter (which had a circulation of 50, all aimed at writers) that announced new books and was thinking about starting my own newsletter. I’m glad I held off because in October, I discovered Blog Explosion.
The traffic for this blog went from zero to 50 in a matter of hours. Light bulbs exploded inside my head. I registered The Writer’s Buzz domain, and started planning. This site would not only serve as a blog to announce publications of new books, but as an article repository for book marketing and promotion, Internet Marketing, press releases, media promotion, etc.
People started bookmarking my blog when I launched it in December. I got some great feedback from other bloggers (who happened to be writers). Some of them signed up as a member. This was a very good sign.
Then Geeklog (the software I was using) started doing funny things when I updated to their latest version. Within 24 hours, I was locked out of my own site. I had to erase the program off my server and start all over again. Fast!
I decided to try WordPress and so far have had good success. As it turned out, this setback was a good thing because The Writer’s Buzz was starting to go in the wrong direction. Basically, it was becoming another writer’s site and I was starting to see my blogmark number (on Blog Explosion) shrink.
As I rebuilt my blog, I retrained my focus and gave a better clarification on what this site was about to prospective members. I also included tutorials on how to sign up and post commentary, plus privacy and policy pages.
The last detail (privacy and policy pages) turned out to be more important than I realized when I first started this blog. Not only did people start signing up, but I received an email from a publicist to review books and post excerpts. I’ve had a working relationship with that publicist ever since.
The lesson learned: keep it simple and tightly focused.