Deborah Woehr

Trying to target an audience for the anthology proved to be difficult due to the multiple genres in this collection. If I had to do it all over again, I would have narrowed the anthology’s focus to fiction or nonfiction. Then I would have narrowed that down to a specific genre.

That said, I’ve narrowed the anthology’s marketing field to two possible audiences: writers who haven’t started a blog and are looking to promote their books online, and the public/private education system. I’m finding that I still have to tell people what a blog is because, despite all the media attention blogs have received over the past two years.

The challenge I face is educating the general public what a blog is and how they will benefit from reading blogs about their favorite subjects. I’ve chosen two possible markets for the anthology.

1. English teachers and their students, ranging from junior high age on up to college. I’ve read several posts from writers who have said how blogging has improved their writing and research skills. I’m going to approach my oldest son’s english teacher to see if she would be interested in having me come to class for a presentation.

2. Writers. I’m looking for writers who may or may not have heard of blogging. Although I’ve found many net-savvy writers in my surfing travels, I’m still reading about how many writers don’t have a website, much less a blog. I plan on reaching this audience through writer’s magazines via informative articles about blogging and (possibly) blogger profiles in different writing genres.