I watched my first book trailer when I clicked on an author’s link in the Lulu forum last month. That video was obviously an amateur effort, but I enjoyed his creativity. It didn’t make me rush out to buy his book, but it got me thinking about making my own video trailer for Prosperity (or [...] Read more »
The 2006 Writer’s Blog Anthology is Available at Amazon and Barnes&Noble
Amazon: I’ve submitted a contact update, plus signed up for the “search inside the book” program. You can’t order the book directly from Amazon yet, but there are six sellers in the Amazon Marketplace who are selling it. Borders: It appears that you can buy directly from them. I also found the book listed on [...] Read more »
Determining the Anthology’s Audience
Trying to target an audience for the anthology proved to be difficult due to the multiple genres in this collection. If I had to do it all over again, I would have narrowed the anthology’s focus to fiction or nonfiction. Then I would have narrowed that down to a specific genre. That said, I’ve narrowed [...] Read more »
Using Article Marketing to Bring More Traffic?
Internet Marketers swore by this technique in the Spring of ’05, claiming that they received thousands of hits per day. So I decided to try it because I needed to promote The Writers Buzz. I slammed out a couple of articles and threw them to the wind . . . and got more spam and [...] Read more »
The First Sale
I logged onto my Lulu account this morning and found out that someone has bought a copy of the anthology yesterday. I’m not going to get too excited yet, but I am hopeful. I’ll consider this project a success if I’m able to sell at least 50 copies. Why such a small number? Because this [...] Read more »
PRWeb to Discontinue Free Press Release Distribution Service
Effective tomorrow, PRWeb will no longer offer it’s free press release distribution service. From David McInnis of PRWeb We pioneered free press release services. But over the recent years we’ve learned that free press releases have been drowned out by increasing noise in the media, no longer delivering what our customers want–visibility for their news. [...] Read more »
Book Marketing: Writing a Press Release
I’ve never written a press release for a book and found it somewhat daunting at first. How do I write one? Lulu gave me a template to use, but I still needed to figure out the best angle that would attract readers. I’ve attached the result below. I’ll let you know how well it works. [...] Read more »
How to Write a Book Marketing Plan
A book marketing plan is an outline that will help you determine where and how you will promote your book. It can also serve as an indicator of how well your book may do in the market, once you publish it. Ideally, you should draw up this plan well before you send your manuscript to [...] Read more »
Book Marketing: A New Series
I’ve read countless posts in forums and blogs where writers talk about the dreaded writer’s block, publishing nightmares (traditional and POD), etc. On occasion, I’ll hear writers moan or rejoice about their latest book signing(s). What I don’t hear much about is how they market their books once they’re published. I found a couple of [...] Read more »